Which statement best describes an auctioneer's role?

The role of an auctioneer is primarily to manage and conduct the bidding process during an auction. This involves facilitating the auction, calling bids, and maintaining order among bidders to ensure that the auction runs smoothly. The auctioneer acts as the intermediary between buyers and sellers, guiding participants through the bidding process and encouraging competitive bidding to achieve the best possible outcomes for sellers.

In this context, options such as negotiating prices after an auction, providing marketing materials for sellers, and setting fixed prices for items sold do not accurately encapsulate the auctioneer's primary responsibilities. Auctioneers are typically focused on the dynamic and live process of bidding rather than post-sale negotiations, marketing, or establishing fixed pricing, which are more aligned with different roles within the sales and marketing sectors.