What should competition among auctioneers be based upon?

Competition among auctioneers should be based on offering more and better professional services. This approach emphasizes the importance of quality, expertise, and added value in the auction process. Clients seek auctioneers who can provide superior service, enhance the selling experience, and achieve better results—such as higher sale prices and a wider pool of potential buyers. Emphasizing professional services helps to build reputation, trust, and long-term relationships with clients, which are crucial in a market where consumers have multiple options.

While lower fees may attract clients in the short term, they do not necessarily reflect the quality of service provided. Additionally, a large advertising budget does not guarantee effectiveness in attracting clients if the services offered are subpar. The number of auctions held annually may indicate an auctioneer's experience but does not directly correlate with the quality of services rendered. Thus, the focus on professional services aligns best with the needs and expectations of clients in the auction industry.